![]() The result is Lofite, a smart device that doesn’t rely on a smartphone, a revolutionary take on your morning alarm designed to get the phone out of the bedroom. Taking the knowledge he gained, he applied the IDEO research methodology to conduct studies on actual consumers sleeping and waking habits, while also working with specialists within the breathwork and meditation sphere to create the most intuitive and reliable product possible. If you love tech but are trying to cut screens out of your room entirely, the Loftie Clock is the perfect alarm for you. Loftie is a two-phase alarm that mimics your bodys natural waking. After a few flawed attempts, an app that sent rewards for reduced screen time and a digital detox kit filled with health/wellness brands, Matt collected enough market research and feedback to hone in on one object that would be most helpful to consumers: the alarm clock. In lieu of distracting smartphones, choose Loftie, the holy grail of alarm Clocks. Matt couldn’t escape this trending desire for tech/life balance, so he started brainstorming solutions. At the same time, he noticed his friends and colleagues doing things like deleting Instagram for the weekend, only to reinstate it again on Monday. He participated in studies that promoted a healthier lifestyle, like digital detoxing and sakara diets. Loftie is a thoughtfully connected alarm clock designed to help people break up with their smartphone alarms and get more sleep. In 2019, he began working on the project that eventually became Loftie at the design firm IDEO where he was an Entrepreneur in Residence. It features a dimmable display, nightlight, and a two-phase. Note: The prices above reflect the retailers listed. ![]() What’s the Buzz About Unlike traditional alarm clocks, the Loftie does more than just wake you up: It doubles as a white noise machine, a Bluetooth speaker, and a nightlight. Matt Hassett, Founder of Lofite, has always been an entrepreneur. The Loftie smart alarm clock is an app-connected device designed to help you sleep more peacefully. The Loftie Alarm Clock aims to help you wake up and wind down naturally and mindfully, offering guided meditations, sound baths and more. Loftie, a connected alarm clock that’s designed to help you unplug from technology around bedtime, fall asleep easier, and wake up happier.
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